IS MAKING YOUR EVENT SUSTAINABLE IMPORTANT? YES & NOW MORE THAN EVER!
Event management & planning has experienced a transformation in the past year that is here to stay. What I am about to say may irritate some of you, but COVID has brought some positive side effects, namely sustainable practices, most often involuntarily! For a while, world news highlighted our impact on the natural environment; so many to whom this mattered little now must make more environmentally conscious decisions.
HOW CAN YOU MARK YOUR EVENT "SUSTAINABLE"? Consider these 3 factors:
1. Smaller in-person audiences (side effect of gov’t restrictions on travel and gathering sizes)
- Less travel to the event destination (world summits & tradeshows are less popular).
- Inevitably, your event’s ecological footprint is reduced
- Another positive spinoff: when traveling becomes easier, people might spend more time at the event destination to mix work and leisure because they've adopted a remote work lifestyle over the past year (less frequent short-stay travels = better eco footprint!).
- Pick a venue close to your audience’s workplace. Like the Windsor Ballrooms, a downtown venue is a wise choice because it is in proximity to many hotels, restaurants, offices, and public transportation means.
2. Alternative audiences.
- Offer virtual live attendance options. It promotes equity, ethical responsibility, and safety from virus contamination (smaller crowds are more manageable).
- Upload the event recording online for days or months onwards. The content will reach a wider audience, and you can maximize profits by charging viewership access.
3. Choose a venue that makes conscious ecological choices.
- A venue like the Windsor Ballrooms offers reuseable equipment rentals that are sophisticated and eco-friendly. Single-use dinnerware and glassware is the first thing your guests will notice, and, trust me, they won't be impressed even if it is "compostable!"
- Opt for individually portioned meals to reduce waste. Food stations and buffets are wasteful and pose a COVID spread risk.
- Offer doggy bags to take home leftovers in eco-friendly packaging is a great way to avoid waste.
- During this past year, countless tech companies have developed affordable Apps & technology that allow participants to follow schedules, register with contact, & communicate with virtual attendees. It eliminates printing needs & is more COVID-friendly.
Not only is it a community duty to act responsibly and be exemplary event planners, but it is marketable, and people will recognize your actions! #greenevents #sustainable #awareness #oneplanet